Work at Lapoint

Performance Marketing Specialist (Paid Social & Search)

Full-time · Remote · Start early 2026 

Are you the type of person who actually enjoys digging into ad accounts, testing new angles, and figuring out why something worked (or didn’t)? Do you get excited about learning new platforms, running experiments, and improving results week after week?

We’re looking for a Performance Marketing Specialist to handle the hands-on execution and optimization of our paid acquisition campaigns and help scale Lapoint’s growth.

Who are we & what do we offer?

Lapoint is a surf travel company built around one simple idea: life is better when it includes waves, good people, and shared experiences.

What started as a surf trip between friends in Portugal has grown into a global company running surf camps across multiple destinations worldwide. Today, we welcome thousands of international guests every year, helping them learn to surf, travel the world, and become part of a community that often lasts long after the trip ends.

We’re a fully remote, international team, spread across different countries and time zones, working together toward the same goal: creating unforgettable experiences for our guests while building a sustainable, long-term business. We care deeply about what we do, but we also believe work should fit around life — not the other way around.

At Lapoint, we value ownership, curiosity, and people who take responsibility for their work. You’ll find a culture that encourages learning, testing new ideas, and improving continuously — without heavy hierarchies or unnecessary bureaucracy.

Surfing and travel are at the core of our brand, but you don’t need to be a pro surfer to work here. What matters is that you’re excited about what we create, enjoy working in a fast-moving environment, and want to help shape how people discover and experience Lapoint around the world.

If you’re looking for a place where your work has real impact, where you’re trusted to do your job well, and where flexibility and ambition can coexist — you’ll feel at home here.

And who are you?

You’re an operator at heart. You enjoy being close to the work—building campaigns, testing creatives, analyzing results, and figuring out how to improve performance week by week. You’re curious, motivated, and want to get really good at performance marketing by doing the work, not just talking about it.

You likely have hands-on experience with paid advertising on Meta and Google Ads and understand how ad platforms work and how campaigns perform in real-world conditions. You enjoy testing and iterating, learning from outcomes, and know how creatives impact results. You’re comfortable working with performance data, take ownership of your work, and follow through on tasks. You’re driven to learn, grow, and go the extra mile to make things succeed.

Responsibilities

• Operate paid social accounts (Meta, TikTok, and others)

• Work hands-on with Google Ads (search + YouTube)

• Plan and run ongoing tests: creatives, audiences, formats, offers

• Analyze performance daily and weekly (GA4, ad platforms, Funnel, etc.)

• Scale what works, kill what doesn’t — fast

• Collaborate with Digital Growth team to improve campaigns

• Stay on top of platform changes, trends, and new opportunities

• Help turn insights into learnings the whole team can use

Skills & requirements

• Have hands-on experience running ads on Google Ads and Meta

• Understand how ad platforms actually work (bidding, signals, creatives, learning phases)

• Have run campaigns before and can point to real results

• Love testing, learning, and improving — even when things don’t work

• Are curious, proactive, and not afraid to get your hands dirty

• Can work independently and take ownership of outcomes

• Are comfortable with numbers and data, not just ideas

• Speak fluent English and preferably one other European language 

Bonus points if you:

• Have worked with multiple markets or languages

• Have experience with TikTok, YouTube, Snap, Pinterest, etc.

• Care about surfing, travel, or outdoor lifestyle

• Are curious about AI and already using tools to work smarter

What we offer

• Fully remote work (European time zones preferred)

• High level of ownership and trust

• Massive learning opportunities across paid media, CRO, and growth

• Flexible working hours and a team that values output over presence

• A role where your work actually matters

Sounds like you?

Send us your CV and a short note on why this role excites you, and why you’re the right fit. Optional but encouraged: examples of campaigns or accounts you’ve worked on.

📩 Apply to performance@lapointcamps.com at latest January 11.